April 07, 2009

Don't ask for more than you need



The other day I was browsing a site for photography, when I came across an item (Swedish) without a description. Instead, there was a short text instructing me to e-mail the site administrators, kindly notifying them that the item was missing a description.

Another time I was browsing another site (I think it was some page at sun.com) when a small popup inquired for some feedback. Did I like the site. It would be great if I left a comment, notifying them of my site experience.

These are just two examples of when a different interface would work better, in my opinion. A simple one-button interface can actually be good. The photography site could simply have had a button saying "Report this". Sun's site could have had a button with the descriptive text "Click if you like the page." And possibly also "Click multiple times for better feedback."

Simplicity should never be underestimated. In fact, this concept already has a lot of traction. Digg is a typical example. Facebook's Like links for the facetweets are of the same kind. Morale of story: a simpler interface might gain you more user feedback.

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